Webinar

A key buzzword of the past decade has been “storytelling.” Most of us have an intuitive understanding that stories can be powerful tools for influence: they simplify complex concepts, they bring data to life, and they compel us to take note and pay attention. But not all stories are created equal. What is it, exactly, that gives a story its magic? How do we know when we tell a story that we will impact our audience?

In this webinar, we’ll explore the 4 key qualities that make a story influential. These qualities are informed by studies in social psychology, behavior change, cognitive science, and more. Join us for this free webinar and walk away with a clear framework that you can use to tell more impactful stories.