Four Things to Remember to be an Influential Storyteller
Four Things to Remember to be an Influential Storyteller

As human beings, we’re neurologically wired for stories - it’s been the primary mode of information transfer for most of human history, and as a result, we remember stories and the details associated with them far more effectively than any other kind of information. Stories present information in a controlled way, and bring the audience along by having them participate in the story through emotional and intellectual engagement.

However… if you want to use a story to actually influence someone, then we’re talking about taking stories to another level of awesome sauce. When you’re trying to influence, you’re not just trying to get your audience to remember your message - you want them to think or act differently as a result.

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ArticleStephanie JuddstorytellingComment