Breakouts during an SKO are supposed to be where the rubber meets the road—where strategy becomes personal, where people actually talk, and where the event gets real. It’s during the breakouts that the organization has the opportunity to make the strategy actionable for each and every role represented at SKO. If done right, this leads to learning, reflection, and further conversation… a true testament to the power of a well-executed SKO. But in too many SKOs (and other types of internal conferences and retreats), breakouts fall flat.

Read on to understand why this keeps happening, the consequences, and what to do instead.

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Ah, the annual Sales Kick-Off (SKO)—a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that’s the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into what we at Wolf & Heron like to call Death By Presentation.

Read on to understand why this keeps happening, the consequences, and what to do instead.

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