Ah, the annual Sales Kick-Off (SKO)—a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that’s the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into what we at Wolf & Heron like to call Death By Presentation.
Read on to understand why this keeps happening, the consequences, and what to do instead.
Read MoreCASE STUDY
Download the case study to learn how Wolf & Heron worked hand-in-hand with the revenue enablement team at TierPoint to build buy-in, upskill the team, and accelerate execution.
Read MoreA SKO investment should be justified by how well it achieves strategic organizational goals. Unfortunately, SKO goals are often so vague that it’s impossible to integrate them into the feedback mechanism. If that’s the case for an event you’re planning, you certainly won’t know if you’ve achieved those goals… which begs the question, why have a SKO at all?
If you want your event to achieve its objectives, it’s critical that you identify, clearly, what those outcomes should be, and then weave them through your event like a red thread. That is how you’ll produce a Sales Kick Off where the investment earns you a return.
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